Tag: market research

Survey shows that Australians look for travel bargains over locations

It’s not surprising that Australian travellers look for good deals before deciding on the location they want to travel to. When you live in a country as beautiful as OZ, who cares where you go as long as it’s cheap!

A study, conducted by Internet travel company Travelzoo found that 56 per cent of Australian travellers book their holidays based purely on the best available travel deals, and not on locations.

71 percent of those surveyed also claimed that they look for package deals rather than one off bargains as you can get more for your money and travel further afield. Also, out of the 1,786 Travelzoo subscribers surveyed, 55% stated that they would happily book a vacation solely based on the fact that it was too good to miss.

This being the case, it would seem perfectly reasonable for all Australian travellers to check out Transfercar’s relocation cars and campervans, and base their travel destinations on what vehicles are available and where they are going!

Like I said…it’s Australia…who cares where you end up, it’s all pretty spectacular anyway!

Get your hands dirty!!!!

I had the plessure today to be invited by Dr Shuyuan Wu as a guest lecture for a undergrad paper at AUT in Innovation and Entrepreneurship. One of the objectives of the paper was for students to generate a business idea and present it in front of a panel – just like Dragons Den. I used my own company, Transfercar, as a case study to demonstrate how an idea was turned into a new venture.

I was amazed with the quality and diversity of the ideas that these students have generated – but gee – what happend to good old fashioned market research? Not that the student have not done any market research – they had been told to identify their competitors and estimate the market potential – simple Google research – but none have actually been out getting their hands dirty. None have actually been out talking to real people – real customers – real suppliers.

I guess it is not the students fault – but maybe academics should spend less time teaching students how to do regression and Porter’s 5 forces – and spend more time teaching them how to use their network and communicate with people – because at the end of the day – isnt that what entrepreneurs do.