Hertz has recently developed a quiz that helps drivers determine what kind of driver they are and therefore what vehicle they should be renting.
The “Gas” Traveler is supposedly aggressive, exciting and adventurous while the “Brake” Traveler is said to be conservative and more of a planner.
What type of driver are you?
Hertz Makes $2.24 Billion Offer for Dollar Thrifty to Foil Avis
Hertz Launches New Branding Campaign
Hertz considering a green future
By Mark Clothier
May 9 (Bloomberg) — Hertz Global Holdings Inc., the largest publicly traded rental-car company, offered to buy Dollar Thrifty Automotive Group Inc. for $2.24 billion in cash and stock, topping a bid by Avis Budget Group Inc.
Hertz offered $72 a share, 24 percent more than Avis’s offer, the Park Ridge, New Jersey-based company said today in a statement. Dollar Thrifty rose $9.58, or 14 percent, to $79.27 at 4:01 p.m. in New York Stock Exchange composite trading, the biggest jump since May 3, 2010, when Avis proposed making a counter bid to Hertz’s original offer.
Full story thanks to Bloomberg Business Week
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The Hertz Corporation unveiled this week a global, multi-faceted branding initiative designed to cultivate a dialogue with customers by focusing on customers’ driving experiences. Built around the question “Are You The Gas or The Brake,” — focusing on the universal element of how people operate as either the Gas (more aggressive, exciting, adventurous) or the Brake (conservative, reserved, more of a planner) — the campaign acknowledges the wide range of “travel personalities” and serves as a platform to address the different wants, needs and aspirations of customers. Hertz will use the platform to illustrate the flexibility provided by its products and services and its ability to fulfill a variety of travel preferences. The campaign debuts this week, with the launch of a “Getaway Giveaway” sweepstakes and contest, a multi-million dollar advertising campaign, and an online consumer engagement platform. The first television ads are scheduled to appear on May 4.
Read the full story thanks to Auto Rental News
The Hertz Corporation has its eyes set on a greener future for the rental car industry, but has admitted that there is no magic bullet to achieve 
this.
“There is not a single solution to the green issue,” Hertz International president Michel Taride told e-Travel Blackboard.
In Sydney for the announcement of Hertz’s acquisition of Ace Rental cars and alliance with Apollo Motorhomes, Mr Taride said “the move to electric cars is not a simple process”, but added that the elements required for its success “are all converging”.
Read the full article at Travel Blackboard
