Londoners were invited to test the new Economy Skycouch, first launched on Air New Zealand’s daily B777-300 Auckland – Los Angeles – London service in 2011.

Set up in the back of a stylish, black and clear sided truck, the Skycouch road show allowed Londoners to experience first-hand what the award-winning seating looked and felt like.

The Skycouch, affectionately known as “Cuddle Class”, is a specially designed row of three seats that creates a flat, flexible space providing a generous surface for children to play or for adults to rest and relax.

This has redefined the long haul experience that has put many families off travelling, due to the cramped and non-child friendly seating situation in economy class seating.

The Skycouch truck travelled across London until Friday 24 May distributing cuddles and giveaways.